What is an advertisement & how does it work?

According to Oxford Languages, an advertisement is “a notice or announcement in a public medium promoting a product, service, or event.” But this isn’t the only advertising definition out there.

What is a display ad?

Display ads. Appearing in websites and apps, these visual ads are usually served as banner ads or popups. According to Statista, display ads account for 30% of all digital advertising spending in the U.S. Video ads.

What is a 'get a Mac' ad?

The Apple brand launched its ‘Get a Mac’ campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters.